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About Us

Quality, Luxury & personalisation

Sarah Jane Bridal Boutique is in the heart of Poole, Dorset; our passion is providing every bride with a personalised, luxurious shopping experience; SJB is more than just a store. It's a destination for the modern, professional bride.

Bride at Sarah Jane Bridal


As a bride-to-be, our founder, Sarah, found it hard to find the perfect dress to make her feel confident and beautiful on her special day, noticing a gap in the market for high-quality, luxurious bridal wear and accessories that cater to the needs of modern women.


SJB offers a curated selection of designer gowns and accessories handpicked by our team of experienced stylists who understand the needs and preferences of today's brides.


We believe every woman deserves to feel confident and beautiful on her special day, and our mission is to make that happen.


Sarah Jane, Owner of Sarah Jane Bridal



I absolutely love everything bridal and have over 20 years of experience in the industry. I started out in hair and make-up before opening Sarah Jane Bridal. Having been part of so many brides’ special days, owning my very own bridal boutique was a dream come true. I want every SJB bride to find the perfect dress that she loves, that brings out her natural beauty and feels super excited to wear on her special day.

I am incredibly lucky to have a young family and an amazing husband in my life, and we married in 2008 locally. It absolutely tipped it down but we wouldn’t change a thing; some say that this is a good luck sign and I would totally agree!


In-house Seanstress


Sylwia has over 25 years of experience in dressmaking, she is extremely experienced and super-friendly. She loves to help her brides create the perfect fit. Sylwia also prides herself on her personal touch; her attention to detail is second to none, and she always has high standards.


She comes from a family where dress-making and tailoring is a tradition passed on to future generations. Sylwia says “I developed my passion for fashion and design from a very early age with my sisters. I love fabrics and structure which is why after so many years I am still passionate about my profession”.


We promise to provide every bride with a luxurious personalised shopping experience that will make her feel confident and beautiful on her special day.


We strive to offer high-quality designer gowns and accessories, handpicked by our experienced stylists, delivered with exceptional customer service to ensure that every bride finds the perfect gown and accessories that reflect her style and vision for her wedding.

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